Get Your Share of Online Bonuses
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by: J. Phillip Vogel. Slots, Online slots stories.
All casinos, be they terrestrial or online, are in a constant struggle to attract new players while at the same time keeping the ones they already have. Land-based casino do this in any number of ways, such as offering free rooms, show tickets, inexpensive buffets and of course cash rewards.
Online casinos, on the other hand, don’t generally have the same luxury of diversity as their terrestrial counterparts.  In online gambling, there are no free meals to be had or shows to attend. The primary impetus for attracting and keeping players are the cash incentives.  And there are a lot of them.
In this article, we’ll examine some of the most common and potentially lucrative forms of comps online casinos have to offer.  Let’s begin with the first and most fundamental of player incentives, the sign-up bonus.

The Sign-Up Bonus:
By and large, online gamblers are offered a tempting bankroll boost right from the start in the form of a sign-up bonus. Sign-up bonuses (also called initial deposit bonuses) are cash rewards that are doled out as an incentive to get gamblers to open up an account and start playing.  Because they are designed to entice new players to come onboard, an often difficult task, they tend to be among the most lucrative form of comp. 
In fact, it’s not uncommon for sites to offer hundreds of dollars in ‘free’ money based on
only a fraction of the initial deposit. 
Although the specific type and value of each sign-up bonus varies from site-to-site, they are generally available in one of two forms: fixed bonuses and percentage-based bonuses.

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The simplest form of player incentive, fixed sign-up bonuses are deposit bonuses set at a predetermined amount by the casino and offered to all new players that open an account.  The basic requirement for such a comp is generally that the player deposits an amount equal to or higher than the value of the comp itself.
For example, a casino may offer all new players a $50 deposit bonus, provided that they deposit at least $50.
Percentage-based bonuses, on the other hand, are often more lucrative, especially for players that establish a large bankroll right from the start.
With percentage bonuses, players receive a bonus based on the amount of money deposited into their account on the first transaction.  For example, if a new player decides that they want to start with a $200 bankroll, and the casino offers a 100% deposit bonus, their $200 becomes $400.
At first glance, it may seem that the percentage-based bonus structure offers more of an incentive than the fixed bonus.  However, that is not always the case.  Consider a small bankroll gambler.  A player who makes an initial deposit that is fairly small, let’s say $50, would receive a $50 bonus under a typical fixed schedule, resulting in a total bankroll of $100.
If that same player were to establish a bankroll at a casino with a moderate percentage-based bonus schedule of 30%, the same player would have a substantially smaller bonus of $15 and a total starting bankroll of only $65.

Finally, be aware that all sites place restrictions on when the bonus cash can be withdrawn. For some, the funds are available for cash out once the value of the comp has been wagered ten times.  For others, players need to bet 35 times the amount of the comp before it can be claimed. 
Always read what restrictions are placed on any bonus when deciding where to play.

Loyalty Programs:
Regardless of the size of the deposit bonus, it’s only a matter of time until the well runs dry and it becomes necessary to re-fund your account.
Historically, that wonderful sign-up bonus that you got when you first joined the site was available only to new players‹returning players received little, if anything, in terms of comps.  Luckily, because of the increasing competition among online casinos, more and more sites have started offering additional incentives to keep players happy, well fed and returning to the site. 
These loyalty programs come in a variety of formats but typically conform to two categories: additional deposits and previous play.

Rewards for Additional Deposits:
Additional deposit bonuses are cash rewards given to players at the beginning of every month and are based on the amount of the deposit for that month. 
Examples of these types of bonuses include the match bonus and the percentage bonus.

© Copyright 2006 Chris Bibey's material. It may not be published, broadcasted, rewritten, or redistributed.

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